Make Contact and Stay Connected.

Creating a website to publish information is commonplace in 2008. As common as website publishing is, it is still a passive form of communication.  Prospects, members, and customers, must seek you out by visiting your website.  To close the communication loop, you need to also initiate communications using active publishing.  The best and most economical way to accomplish this is through the use of e-mail broadcasting.  E-mail broadcasting is the method of sending an e-mail message to many e-mail addresses at one time.  E-mail subscriptions have always been very popular and most corporations, associations, schools, and churches use some form of e-mail broadcasting.

Before you can broadcast e-mails to keep your prospects, customers, members, and any other group up-to-date, you will most likely want to collect e-mail addresses through your website.  You might also want to import all your existing contacts from your customer or member database, address books, or other sources. In addition, it would be ideal to capture and organize e-mail addresses automatically in your contact database when an online contact form is submitted, or when an online survey is completed, or when a visitor registers as a website guest, or when a customer orders your producs, or even when a member makes a donation online.

You would have a place on your website where your growing online community could login and make updates to their contact information, e-mail address, and add or remove themselves from any subscriptions available to them.  Perhaps you would even require a payment to join certain subscriptions.  If you have many departments or interest groups within your organization or community, you will need to allow specific staff members to login, manage, and broadcast e-mails only to members of their own mailing list.

Some online services offer e-mail broadcasting at little to no cost, but the delivered e-mail messages are littered with inappropriate advertising and the solutions are limited in value because they lack integration with your website so you find yourself manually keeping the mailing lists accurate.

If you have read this far, then you know that to develop a website with integrated contact and subscription management features like these can costs thousands of dollars and take many months to complete. When the contact management system is finally launched, you have to hope your web developer doesn't get hit by a bus - or you will be left without a way to support your "one-of-a-kind" contact management system.

Does this sound familar? If so, then liveSite™ was built for you. liveSite™ is a enterprise-class database-driven software system that runs on almost any web server and integrates Content Management, Contact Management, Electronic Forms, and e-Commerce into a single solution that doesn't require any programming knowledge or web development tools. liveSite™ includes over 30 interactive page types that you can simply link together to create a complex interactive website tailored to your specific look, feel, and functionality.

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